Uruz

Pronunciation
“Oor-ooze”

Phonetic Value
” oo ”

Translation
Aurochs – the giant wild ox of Europe

Meaning
Reward, Wealth, Nourishment

Associated Gods
Thor, Urdl, Odin (as Shaman)

Astrological Correspondence
Taurus

Magical Uses
To strengthen the will, increase sexual potency and energy; for hunting

This rune signifies the power of the universe, but is a power that cannot be owned or controlled. You have the strength within you to fulfill all your dreams, but with strength comes responsibility. Strength is not a force to wield over others, but a force to stop others exerting power over you. Use your strength to keep focused on your path and to stop yourself being outmaneuvered.

It includes emotional and spiritual strength, male sexual potency, and good health. It can also imply a challenge leading to a major life change. Uruz in a casting may mean that personal success is near, so be ready to accept that power. It has also been know to be a rune of healing, so when you need that extra healing help, you can turn to Uruz.

Reverse Meaning
Be alert. Watch for opportunities in their disguises. It may appear that your own strength is being used against you. Take Heart – There is always a beginning, middle and end followed by a new beginning. Beware signs of weakness or threats to your person or position.